(iSeeCars) — The concept of an online, or digital, car auction site is not new. Fleet managers and wholesalers have been using the auction marketplace to locate and purchase inventory for dealership ...

This '49 Lincoln is done up in the style of the Lincolns that successfully raced in the early '50s.

Long before Bring a Trailer became the go-to place for many high-end dealers to flip exotics for monstrous premiums, the auction site was primarily home to oddball creations, rare classics, and ...

The Bring a Trailer online auction site is changing the way it handles things when the highest bid doesn't meet the reserve price. The high bidder now gets one more chance to make an offer. If that ...

A rugged, Safari-style 1986 Porsche 911 Carrera Coupe, restored by Porsche Beaverton in Oregon, is now up for auction via Bring A Trailer. Built as part of the 2023 Porsche Classic Restoration ...

Bring a Trailer, a digital auction platform for classic car collectors and enthusiasts, is driving a new ad campaign. “It’s Never Just a Car” is about the emotional thrill owners get behind the wheel.

This rare beast was especially bonkers for its day.

Bring a Trailer built its reputation on obsessive detail and honest photography, so when an obviously AI-touched Cadillac slipped onto the site, the clash between old-school car culture and new ...

Directly inspired by the Lockheed Martin F-22 Raptor, the Lamborghini Reventón did anything but fly under the radar. A highly limited edition based on the V-12–powered Murciélago LP640, it featured ...