Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are ...

When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...