Tourism marketing has emerged as a dynamic, interdisciplinary field that blends traditional strategies with modern technological innovations. It involves the development and promotion of destination ...
Opinion
The Business & Financial Times on MSNOpinion
Digital tourism marketing: How we can speed economic growth through strategic positioning
By Salami Abdul MOHAMMEDThe tourism industry contributed US$4.82 billion to Ghana’s economy in 2024 which made up 5.7 percent of its GDP. Tourism employs 370,000 Ghanaians directly. Compared to its ...
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