Graham is an experienced editor and journalist. He is the founder of Media-Insert Communications; the former editor of The Marketing Leaders, the Chartered Institute of Marketing’s Technology group’s ...

The tech industry has created many new roles over the years, each designed to address specific challenges or opportunities. Chief Revenue Officers (CROs), for example, have proven effective by ...

Tammy Sons is the CEO of TN Nursery and an expert plant advisor who studied Horticulture. She enjoys her family, the outdoors and nature. Ray Kroc, Founder of McDonald's, once said, "If you work just ...

Opinions expressed by Entrepreneur contributors are their own. We all know that businesses are supposed to solve problems. But more important to problem-solving is a business’s ability to respond to ...

Asking casual visitors and customers to share feedback is a great way to keep your satisfaction rating high. People know what they want and are normally more than happy to share their thoughts if ...

Happy customers are customers who feel taken care of. They trust in your expertise when they have questions about your products and services. This trust is part of the relationship-building process, ...

Creating loyal customers is an essential part of relationship marketing. Among their many benefits, loyal customers are ...

People with ‘customer success’ in their job title haven’t been around for very long. They’re kind of like sales, but not focused on selling. They’re a bit like support, but don’t deal with just any ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...