Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

As you embark on your entrepreneurial journey, crafting a comprehensive and compelling business plan is essential. However, the process of creating a well-structured and thorough plan can be daunting.

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

Pool halls primarily attract people who love to indulge in an evening of billiards. If you cater to adults, your establishment likely serves liquor. Some pool halls focus on providing a safe place for ...

The purpose of a business plan is to communicate the vision and operating plan for your business. In this guide, we’ll look at how to write a strong business plan to guide your business decisions, get ...