Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the words of Wal-Mart founder Sam Walton: “There is only one boss—the customer. And he ...
Journalists ask questions, and people answer them. This is how the business works, and how it’s always worked. But: Why? Why do people tell us their stories? Why do they let us into their lives, their ...
Doing a deep dive into what makes companies tick – and grow and thrive – is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a ...
How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...
A new FICO survey finds that 88% of bank customer respondents report that customer experience is as important or more important than its products and services. 33% of respondents have only changed ...
Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. One of the interesting things about business is the different ways companies go about trying to attract customers ...
Imagine it's lunchtime. There are half a dozen burger joints you could go to. Assuming prices and food quality are roughly the same at each place, how do you choose where to go? It's all about the ...
PETER BELL, CEO of StorageNetworks, knows his company is in the right market at the right time. While a recent wave of storage hardware vendors such as Hitachi and Fujitsu have urgently tried to ...
“To be like the rock that the waves keep crashing over. It stands unmoved and the raging of the sea falls still around it.” These words from Marcus Aurelius describe well what Viktor Frankl did in ...
Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...
In an era where customers' expectations are quickly rising, it's more important than ever for financial enterprises to offer great experiences. Other industries, such as travel and e-commerce are ...
Privacy is a growing concern for technology consumers worldwide. While there was a time when that may not have been the case for countries like Nigeria and Kenya ...
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