Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

A strong brand identity has the power to elevate and position a company in a way that can yield greater success. For small businesses, a strong brand identity is one of the key ways to stand out from ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Lufthansa Group is rolling out a new brand identity, featuring a refreshed logo, broader colour palette, and dedicated font, ...

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an ...

Lufthansa Group has unveiled its new brand architecture. The goal of the new brand identity is to make the strength of the ...