Marketers help generate consumer interest in an organization's products and services. As globalization increases competition, organizations need to find new marketing messages, methods, and mediums.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Justin Gray Most ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

For the last few months, I have been following the adventures of a drop-shipping entrepreneur who goes by the name of “Patryk Marketer.” A video by Marketer first popped into my feed in early April, ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...