The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...

GCC are being forced to rethink how they manage customer experience, technology integration, and omnichannel execution.

Retail spending in the United Arab Emirates during Ramadan is shifting into multiple daily windows, with shoppers ...

Gen Z uses AI for comparison shopping at 1.5 times the rate of Boomers (44 percent vs. 30 percent), while 29 percent have ...

Beverage brand Vimto, fast-food chain Al Baik and dairy company NADEC emerged as Saudi Arabia’s top advertisers for February ...

Sitting down with Communicate after a packed day of meetings at the Web Summit in Doha, Resh Sidhu doesn’t hesitate when ...

Google has ceded its power for initial product discovery to a trio of social search platforms: YouTube, TikTok, and Instagram ...

Streaming platform TOD has reported a significant rise in entertainment viewership during Ramadan, with Arabic content and ...

A new campaign launched in the UK is encouraging people to delete unnecessary photos and videos from their phones to help ...

Coffee brand Nespresso has appointed pop star Dua Lipa as its new global brand ambassador, joining long-time face of the ...

UAE Economy and Tourism Minister Abdulla bin Touq Al Marri visited a Carrefour distribution centre to review food supplies, procurement systems and stock ...

Dubai has intensified its global marketing and communications efforts to reinforce its reputation as a safe tourism and ...