As influencer marketing matures, access is no longer enough. The real differentiator now? Who can turn creators into scalable ...

Marketing’s hard reset is underway: from targeting to recognition, from clicks to inference, and from borrowed data to owning ...

This article breaks down the real difference between buying new and buying used, and why, for a growing number of smart ...

The market has nearly doubled since 2021, growing from Rs 9,530 crore at an 18.6% CAGR, driven by media rights, sponsorship, ...

With this launch, the platform enters the micro-drama segment with short-form content, offering the new platform free unlike ...

The launch reflects a trend of beauty brands using entertainment IP for themed, collectable products, with packaging and names inspired by the show.

Through elevated ground clearance, robust safety architecture, bold design language, and versatile powertrain options, it ...

Kothari joins from JioHotstar where he served as EVP, head of subscriptions (SVOD) and media and also held roles at Disney+ ...

The partnership reflects continued brand interest in franchise cricket as a platform to reach large, engaged audiences across ...

The agency has added brands varying from consumer to B2B platforms like Origami, Kasturi Foods, Sama.live and Woodland to its ...

Shamik will lead Adobe India’s engineering and product management teams, reporting to Ely Greenfield, chief technology ...

Famous Innovations has announced the elevation of Lakshita Singh to brand strategy director, Rishu Bhatia to brand ...