The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

MLB’s partnership with Zillow extends Zillow’s Someday Starts Today brand platform, which launched in January to immerse ...

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue — Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s ...

WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.

The agency reported that less than half (47%) of its revenue came from AOR work in 2024, but that number jumped to 75% in ...

In the past month, the media buying platform has experienced significant friction with 3 of the ‘Big 5’ advertising holding ...

When diversity-related topics and terms are spoken about in hushed voices, the Mitú vet is keeping it real and staying true ...

Today’s Brand Brief unexpectedly has a utilitarian theme — packed with all sorts of hacks such as how to be fashionable on a ...

TikTok and Tubi announced the Creatorverse Incubator, a program helping content creators fund original shows, on Thursday.

Taking a US campaign, translating it into Spanish and pushing it into several countries from one media plan is more confusing ...

The indie film studio successfully captured the high romance, performative glamour and slight instability of the film it ...