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  1. What is customer experience management (CXM)? - IBM

    Customer experience management (CXM) is how companies track, analyze and improve how customers interact with their products and services, also known as customer experience (CX). Companies can …

  2. Customer Experience Management Strategies for Brand Loyalty

    Apr 1, 2025 · Customer experience management (CXM) is the process of shaping and optimizing every interaction a customer has with your product or brand. CXM enhances customer satisfaction and …

  3. What is customer experience management? - microsoft.com

    What is customer experience management? Customer experience management, often called CXM or CEM, is a system of marketing strategies and technologies that focus on customer engagement, …

  4. What is Customer Experience Management (CXM)? Ultimate Guide

    Aug 10, 2023 · Customer experience management (CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization …

  5. What is Customer Experience Management? | Genesys

    Customer experience management Customer experience management (CXM) is the practice of designing, monitoring and optimizing every interaction between a business and its customers across …

  6. What is Customer Experience Management? Definition, Importance ...

    Aug 19, 2025 · What is Customer Experience Management (CEM or CXM)? Customer Experience Management is the process of handling customer interactions with a company to ensure a positive …

  7. What is CXM? Customer experience management explained

    May 12, 2025 · Customer experience management, also known as CXM or CEM for short, is all about capturing, managing and improving every interaction a customer has with your brand throughout the …

  8. What is Customer Experience Management? | SAS

    Customer experience is defined as your customers’ perceptions – both conscious and subconscious – of their relationship with your brand resulting from all their interactions with your brand during the …

  9. What is Customer Experience Management (CXM)? - ServiceNow

    Customer experience management describes the strategies, technologies, and processes for creating and supporting a customer-centric business culture. Throughout most of history, organizations have …

  10. What Is Customer Experience Management (CXM)? | Vonage

    Jun 8, 2025 · Customer experience management (often also known as CEM or CXM) refers to a strategy aimed at managing and boosting the customer journey across all touchpoints and other …